BitMart Exchange Lists Keeta Amid U.S. Treasury Digital ID Regulatory Concerns

The Keeta (KTA) project, once hailed as a promising LAYER 1 contender, is facing scrutiny following the U.S. Treasury's exploration of digital identity integration in DeFi protocols. The GENIUS Act, passed in July, has sparked decentralization concerns, with Keeta's price reflecting investor unease.

Former Google CEO Eric Schmidt's $17 million investment and advisory role initially boosted Keeta's credibility, drawing comparisons to Cardano (ADA) and Hedera (HBAR). The project's technical claims—47,000 TPS and a hybrid DAG+dPoS model—generated significant buzz, but regulatory headwinds now threaten its momentum.

Market observers question whether Keeta can differentiate itself in the crowded Layer 1 space, especially if government-backed identity checks become mandatory. The project's recent BitMart listing and rumored tier-1 exchange support now face overshadowing by broader policy debates.